November 2002 promotional event in New York, part 4

Very nice close-up of actress Jamie-Lynn Sigler of The Sopranos and the 40th Anniversary James Bond Omega Seamaster commemorative.

This image is dated November 4, 2002, and was taken as part of an Omega promotional event in New York City [United States].

Click on photo to see it at highest resolution.

Image courtesy Omega SA
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November 2002 promotional event in New York, part 3

Here we have Pierce Brosnan handing Jaimie-Lynn Sigler a reference 2537.80 Omega Seamaster, licensed to commemorate 40 years of James Bond.

They are on a raised, covered outdoor platform at this special event in New York City [United States]. Note here that the dial on the wristwatch in the graphic behind them is nicely visible and easily identified.

Click on photo to see it at highest resolution.

Image courtesy Omega SA
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November 2002 promotional event in New York, part 2

This is the second installment on what looks like will be a total of eight related to the 2537.80 given away in New York City [United States], on or about November 4, 2002.

Here we have Pierce Brosnan, the then-current James Bond in Die Another Day; Jamie-Lynn Sigler, and Robert Wuhl.

Just prior to Mr. Brosnan stepping onto the stage, Ms. Sigler and Mr. Wuhl had faced off on a trivia contest of sorts: She did very well, and, from all appearances, looked to be a serious 007 fan (nice to see).

Click on photo to see it at highest resolution.

Image courtesy Omega SA
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November 2002 promotional event in New York, part 1

In early November 2002, Omega hosted a James Bond-themed event in New York City [United States].

As it relates specifically to the James Bond Watch Registries, this is significant as a rare occurance where a 007 actor is directly associated with a limited edition Omega wristwatch. Here, Pierce Brosnan presents a reference 2537.80.00 to Jamie-Lynn Sigler, who played Meadow Soprano on the HBO series, The Sopranos.

Pictured here: Pierce Brosnan, Jamie-Lynn Sigler, actor Robert Wuhl, and Omega President Stephen Urquhart. Click on photo to see it at highest resolution.

Image courtesy Omega SA
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Omega "Die Another Day" 12-page gatefold promotes 40th Anniversary James Bond Seamaster

One of the many great benefits that flows to collectors from an official product placement sponsor for James Bond watches in Eon Productions films is the wealth of related material that's made available.

In conjunction with Die Another Day, Omega SA produced a 12-page gatefold brochure that highlights the wristwatch makers' history with 007, dating back to GoldenEye.

The opening panel of this 2002 piece features the following introduction from Nicolas G. Hayek of the Swatch Group (Omega SA is one of its wholely-owned subsidiaries).

Omega & James Bond 007

Omega and James Bond. No matter how you write it, it always makes sense. Omega designs watches which go deeper, higher, further, performing at the extremes of human experience. Its watches are the choice of men and women who travel in space or dive the ocean depths. What better companion could Bond wish for on his adventures?

The Seamaster represents a marriage of precision, strength and reliability that even in the exacting business of Swiss watchmaking is hard to beat. Q branch chose the Seamaster Professional for issue to all its operatives for much the same reasons as NASA selected the Speedmaster for all its manned space flights. They work.

The Seamaster represents a passion for style and function that has characterised Omega's 150 years as a leading player in the Swiss watchmaking industry. It is good to know, as James Bond sets off on his next dangerous mission, Die Another Day, that one again, a little, but very well qualified, bit of Omega goes with him.

The next panel in sequence goes to our 2537.80:

Seamaster

James Bond
Limited Edition

1962 - 2002

40th Anniversary
of James Bond

To celebrate the latest Bond adventure and the 40th anniversary of agent 007, Omega is proud to offer a limited series of the famous Seamaster Professional Diver watch.

Images credit Omega SA
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Omega "40th Anniversary" James Bond watch "sold out in four days"

Keith Snelgrove, Senior Vice President of Global Business Strategy on the Eon Productions James Bond films said the following about the Omega 2537.80 Seamaster.

We have also been taking product promotion to another level in recent years. A classic example is our partnership with Omega; we went to them and said, 'we want the placement and promotion but we also want a licensed product.' So in addition to promoting the Seamaster as James Bond's watch, they also developed a 40th Anniversary Seamaster watch, and produced 10,007 - which sold out in four days.

See The Art of Bond, by Laurent Bouzereau (Abrams, New York: 2006), page 231.
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