Omega "40th Anniversary" James Bond watch "sold out in four days"

Keith Snelgrove, Senior Vice President of Global Business Strategy on the Eon Productions James Bond films said the following about the Omega 2537.80 Seamaster.

We have also been taking product promotion to another level in recent years. A classic example is our partnership with Omega; we went to them and said, 'we want the placement and promotion but we also want a licensed product.' So in addition to promoting the Seamaster as James Bond's watch, they also developed a 40th Anniversary Seamaster watch, and produced 10,007 - which sold out in four days.

See The Art of Bond, by Laurent Bouzereau (Abrams, New York: 2006), page 231.
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